Last updated: April 2026

1. Introduction

GrowAppAI (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

Analytics data. We use Matomo, a self-hosted analytics platform, to understand how visitors interact with our website. When you grant consent, Matomo may collect page views, referring URLs, browser type, screen resolution, and an anonymized visitor identifier. All analytics data is stored on infrastructure we control — it is never shared with third-party advertising networks.

Form submissions. When you submit a form (such as the demo request or whitepaper download form), we collect the information you provide: name, email address, company, role, and any optional fields. We also capture attribution metadata (UTM parameters, landing page, referrer) to understand how you found us.

3. How We Use Your Information

We use the information we collect to:

• Respond to your demo requests and deliver requested resources
• Understand website traffic patterns and improve our content
• Send relevant follow-up communications (only with your consent)
• Maintain the security and performance of our services

4. Cookie Consent

We display a consent banner on your first visit with three independently controllable categories:

• Essential. Required for the site to work (for example, remembering your consent preferences themselves). Always on.
• Analytics (Matomo, self-hosted). Page views, referrers, and UTM attribution used to improve our content. Off by default.
• Marketing (Mautic, self-hosted). Visitor tracking used to stitch anonymous sessions to identified contacts once you submit a form, and to attribute the impact of campaigns. Off by default.

You can open the banner again at any time to adjust your choices, accept all, or reject non-essential cookies. Every change is recorded server-side as a consent_changeevent for audit purposes. You can also revoke consent by clearing your browser's local storage for this site.

5. Data Retention

Analytics data is retained for up to 24 months. Form submission data is retained for as long as necessary to fulfill the purpose for which it was collected or as required by applicable law.

6. Third-Party Services

We use self-hosted, open-source tools wherever possible to maintain control of your data. Our analytics (Matomo) and marketing automation (Mautic) instances run on infrastructure we operate. We do not sell or share your personal information with third-party advertisers.

7. Data Security

We implement industry-standard security measures to protect your information, including encrypted connections (TLS), access controls, and regular security reviews. However, no method of electronic transmission or storage is 100% secure.

8. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal data. To exercise these rights, contact us at the address below.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

10. Contact

If you have questions about this Privacy Policy, please contact us at privacy@growappai.com.